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Institute of Philology of
the Siberian Branch of Russian Academy of Sciences |
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Sibirskii Filologicheskii Zhurnal (Siberian Journal of Philology) | |
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ArticleName: On the problem of classifying the genres of adver tising Authors: Nikolai N. Sabyanin Novosibirsk State University, Novosibirsk, Russian Federation In the section Study of literature
Abstract: The article proposed the classification of advertising genres in press. This classification created on the base of modern literature theory approaches. It is considered composition and stylistic features of each of the advertising genre and communication conditions in which considered advertising messages realized. Keywords: genre, advertising, communication strategy Bibliography: |
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