Article

Name: On Hermeneutics in Infographics

Authors: Gleb Netchvolodov

Тартуский университет, Институт семиотики и теории культуры

Abstract: Hermeneutics has long been known as one of the most effective methods of analysis of visual structures, which includes an extensive range of analytical works written by a wide spectrum of authors. Nevertheless, despite such a lengthy body of work and developed methodology of analysis, a whole range of visual material remains nearly out of hermeneutical study focus: the so-called informative graphics or infographics (hereinafter - IG). The latter includes a variety of reduced visual form image classes, such as pictograms, ideograms, etc. Indeed, due to a number of epistemological reasons, genres of fine art still remain the dominant hermeneutical study objects, whereas IG, especially since the post-modern turn toward signifier reduction, has been analyzed from the standpoint of graphic design, sometimes semiotics or visual perception. This article discourses the plausibility of applying hermeneutic analysis to the informational graphics units.

Keywords: Semiotics, Infographics, Hermeneutics, Inter-disciplinarity, Image, Communication

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