Article

Name: Types and functions of metaphors in historical and cognitive discourse (based on the text of the TV-program «The other day. Our era» by Leonid Parfenov (NTV))

Authors: Mozgova Evgenia Sergeevna, Kryukova Larisa Borisovna

Tomsk State University, Tomsk, Russian Federation

In the section Linguistics

Abstract: The paper examines metaphors as the most effective ways of popularizing the historical knowledge in the framework of the discursive space of the historical and cognitive TV-program «The other day. Our era» by Leonid Parfenov. The authors give a short description of the specific features of television science-popularizing texts stipulating the usage of some types of metaphor in the said type of discourse. Also, the authors describe the communicative potential of the units under investigation and their functional message in the journalistic text. In particular, an emphasis is made on the functions of metaphors in creating an image, in facilitating the reader’s perception and memorization of strictly specialized information, and in forming the opinion of the audience of a concrete fact or phenomenon. Particular attention is paid to the classification of metaphors in accordance with N. Arutiunova’s concept. The authors cite examples of nominative, cognitive, generalizing and image metaphors and explain their role in the indicated type of texts.

Keywords: metaphor, scientific and cognitive discourse, television language

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